In a little and cold Swedish town you can read the words “Try China, enjoy your life!” on the billboards. Kalmar, a city in the south of Sweden, is facing a high rate of unemployment and its population is growing older and older. In 2006 the local authorities sign an agreement of collaboration with the ambitious Chinese businessman Luo Jingxing, who intends to open a shopping mall in the city centre of Kalmar. From there, he is planning to conquer the Swedish and European market. Kalmar’s inhabitants are getting ready to meet their new neighbours, while the Chinese workers struggle to get used to the deep cultural differences they perceive at their arrival. Moreover, Swedish public administrators’ bureaucratic strictness does not go along with the working style of these Chinese immigrants.